lunedì 17 aprile 2017

Pope Francis the communicator mixes the personal and the professional
The Economist - Erasmus
For anybody in the information business, Pope Francis would be a dream, and a nightmare, to work for. He is a natural communicator, whose openness and vulnerability somehow come across the airwaves. But the most memorable moments of his papacy, such as his long public embrace of a man terribly disfigured by a skin disease, are completely unscripted. Perhaps they have to be. And every so often, he will say something edgy that clearly defies any PR advice he is getting: for example, wh(...)